6 Tips for Success in Customer Retention

Source: Super Office
  • 13% of customers are loyalists (McKinsey Research)
  • 78% of consumers retract loyalty at a faster pace than three years ago (Accenture)
  • 26% of U.S. consumers believe brands should do everything possible to earn their loyalty (Accenture)
  • 43% of U.S. consumers spend more on brands and companies they are loyal to (Accenture)
  • 89% of American consumers say they are loyal to brands with values they share (Wunderman)
  • Quality customer interactions drives Centennials’ loyalty to a brand by 57% (Yes Lifecycle Marketing)
  • 52% of Gen Z consumers will transfer loyalty to another brand if the quality is not up to par (IBM)

Tip #1 — Data, Behavioral Analytics Driven Customer Experience

Tip #2 — Omni Channel Customer Experience

Tip #3 — Customer Journey Mapping

Tip #4 — Look, Ask and Be Open for Feedback

Tip #5 — Deliver Personalized Email & Web Experiences

Source: Genesys

Tip #6 — Add Incentives for Long-Time Loyal Customers

Our Take on Customer Retention & Personalization



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